Exhibitors Workshops

Colour influences attention, energy, and behaviour in the workplace. It guides how spaces are used, clarifies functions, and helps people understand and appropriate their environment. Far from being a decorative choice, it is a design tool that directly shapes the user experience. Sinem Beaujean will present the approach developed by Sedus to connect colours, space functions, and user profiles. This method builds on Sedus colour decision tools and the Limbic Office® framework, which draws on insights from neuroscience. This framework will then be applied to concrete projects: the NIWA building in Toulouse and the temporary offices of the Paris 2024 Olympic and Paralympic Games Organising Committee (COJO). The designers involved in these projects will share the challenges they faced, the colour strategies they implemented, the discussions and trade-offs with their clients, and the effects observed on spatial clarity, collaboration, and concentration. Participants will leave with practical insights to help them build coherent colour strategies, support their design choices, and create work environments that are clearer and better understood by their users.

Today, the boundaries between home, office, retail and hotel environments are gradually fading. Everywhere, we aspire to the same quality of experience: the warm comfort of home, the functional efficiency of the workplace, the attentive welcome of retail, and the inspiring atmosphere of hospitality.

In this workshop, ID PRO, a brand of the Schmidt Groupe, explores a strong conviction:
Hospitality is becoming a strategic standard in design.

How can we create spaces that attract rather than oblige?
How can we transform a workplace or a retail space into a memorable experience?
How can interior design become a lever for performance, engagement and value creation?

Speakers:
Laurence Negroni – International B2B & New Business Director, Schmidt Groupe
Jérôme Pacau – Executive Director Architecture & Design, Agence Intangibles / Cabinet Desdoigt & Partner

An inspiring conversation on how hospitality is redefining the codes of workplace and retail design, paving the way for environments that are more human, more sustainable, more high-performing, and deeply connected to the people who experience them.